Auto Industry Shortcuts
Foot Traffic Trends From the Smartphone to the Dealership
Ten years ago, it wasn’t unusual for automotive shoppers to visit up to 10 different car dealerships when making a purchase decision. Today smartphones have fundamentally shifted the auto consumer journey, with over a third of people saying that it’s the most essential tool for making their decision, especially in the early stages. Brands are catching on with mobile ad spend representing 60% of total digital ad spend in Auto in 2016, a 22% increase YoY! Want to learn more about the automotive shopper? Download our report today.